Launched in 2012, SMAAASH is one of India's acclaimed gaming and entertainment centers that blends sports, virtual reality, music and dining into an immersive, evolved, interactive and innovative social experience for family, friends and children alike. Helmed by its creative ideator, Shripal Morakhia, SMAAASH is renowned in the field of sports simulation technology and proprietary gamification technologies such as a unique twilight bowling zone, motor racing and bike racing simulators and the go-karting tracks.
Being a virtual reality led entertainment gaming center - vastly credited to its in-house research and production capabilities, head mounted displays are used to produce games such as Walk the Plank, Finger Coaster, Cockpit 360 etc.
SMAAASH acquired 100% stake in PVR BluO entertainment (a premium bowling and entertainment format) in 2017. The acquisition marked the doubling of area under SMAAASH management from 276,000 square feet to approximately around 600,000 square feet in India. With its current presence in Mumbai, NCR, Hyderabad, Bengaluru and 19 other cities SMAAASH is also touted as one of India's entertainment powerhouse in foreign shores with its Mall of America launch and has 900,000 square feet in India. Apart from this, SMAAASH also acquired 100% stake in SVM Bowling and Gaming, a popular bowling and entertainment format operated by SVM Private Limited. We are now present in 23 cities and are now 43 centers in total.
SMAAASH also owns and operates the popular F&B chain SMAAASH Pub Exchange across 8 cities with 2 more coming soon. Conceptualized on the lines of stock market, Pub Exchange is fun and unique bar concept that allows customers to trade in booze, with prices even below MRP prices! The drink prices change based on real time demand similar to trading in the stock market. It’s happy hours all day where you control the prices! Customers can place an order via a specially developed app which populated price fluctuation in real time.
SMAAASH implores the child in you to joyously revel in an unmatched range of activities ranging from highly interactive sports simulators to many more thrilling and recreational attractions. Redefining sports entertainment and customer engagement with ground-breaking entertainment ideas and novel dining concepts, SMAAASH has something for everyone anyone of any age making it a perfect destination for “kids” of all ages.
SMAAASH, KAMALA MILLS COMPOUND, GATE NO. 4, LOWER PAREL, MUMBAI 400 013. TEL : +91 22 49 143 143
DLF CYBER HUB, CYBER CITY, PHASE 2, NH 8, GURGAON, HARYANA 122 OO2., TEL : 0124-39 40 1888
SMAAASH, L5, INORBIT MALL- CYBERABAD, APIIC SOFTWARE LAYOUT, HI-TECH CITY, MADHAPUR, HYDERABAD- 500081. TEL: 040-39 40 1888