Chandra Metro Mall Virugambakkam

MALLS – The Future of Family Entertainment

Indian Economy is poised for a big leap. With highest percentage of population graduating from poor to middle class and middle class to upper middle class and offer the largest consumer market.Today's Typical Indian consumer is very aspirational who aims at the best things in life. His spending pattern is making luxuries into absolute necessities. Consumers today have started spending more on life style categories like restaurants, movies, shopping and entertainment. Today shopping in Indian is not a chore but a pleasant experience. Though Chennai is blessed with a beach as an entertainment for all class of people The mall culture does not seem to be lagging behind anymore...Destination shopping is now only restricted to non impluse purchase like silk sarees and Gold. A mall like Chandra Metro Mall is the ideal place for a family get away, shopping at E zone, Food Bazaar or Pantaloons and huge food court for a sumptuous meal with more than 15 varities of best restaurants and fast food joints. Whats more the 5 Screen Cineplex is set to make an outing enjoyable. Chennais First Mall to have Puzzle parking, its large, less cumbersome and at nominal parking charges.

Ideal Location

Chandra Mega Mall is located at Virugambakkam, one of the rapidly developing areas in the City. The proposed Mall is not only close to the inner ring road for Chennai, but also close to the proposed expansion of Chennai Airport near Porur. The Mall is located on Arcot road, which is the gateway to porur, Poonamalle and Sriperumbudur, wherein a large number of multi-national giants in IT, Telecom and Automobiles are located. A large number of Engineering, Medical Colleges are in close vicinity. A fast developing residential colonies in and around Porur and Virugambakkam provide excellent client – base. The commuters to these areas from and to Chennai have to pass through Arcot Road being one of the arterial routes of Chennai, thus ensuring a good number of foot falls into the Mall.

The pre-dominant residential convas just in and around and right in front of the proposed Mall is the biggest plus point for the project. With mammoth residential complexes – each comprising 500 / 1000 flats already occupied / to be occupied within next 12 months promoted by reputed promoters like Ceebros, Arihant, Doshi, Alsa, Vijay Shanti etc., will be occupied by the new found rich from IT, Telecom, Film and Entertainment. Flats promoted by Corporates like LIC, RBI, MES, DEFENCE, HIG etc., add to the affluent list of end –users. Stretching from KK Nagar, Vadapalani and Koyambedu on one side, Valasaravakkam. Virugambakkam, Porur on the other provide the right feeder for the Mall. People now dont need to have a stressful journey to relax for a few hours.

BUILDING OF THE MALL

Chandra Mega Mall is spread over a land area of 1.35 acres housing a building of Basement plus 4 floors. The total built up area is about 1, 43,130 sq.ft achieving and FSI of 1.94 with a plot coverage of about 48.84%. The shopping area spreads over an area of 73194 sq.ft in the ground and a part of second floor. A Food Court spreading over an area of 10000 sq.ft is also located on the second floor. Third, fourth and fifth floors accommodate 5 Multiplex theatres with 1300 seat capacity.