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Brand Marketing India Pvt. Ltd.
Brand Marketing India (BMI) is the holding company for the Calvin Klein Jeans, Calvin Klein Underwear and French Connection businesses in India. Within a short span of over 3 years, BMI has opened over 100 points of sales across 13 Indian cities. An ever expanding geographical and retail presence, coupled with an in-depth understanding of the Indian retail environment, positions BMI as the preferred partner for international brands looking to foray into India.
Vijay Murjani, the Managing Director, moved to India in 2002 with a vision to be the leader in the International premium retail segment. In 2004, he spearheaded the launch of Tommy Hilfiger, which became the most successful premium lifestyle designer brand within 2 years of its launch in the country. The next step was to secure long term and exclusive relationships with Calvin Klein Jeans, Calvin Klein Underwear and French Connection.
BMI’s strategy is to constantly push the envelope by introducing innovative retailing and management approaches into the business, with an emphasis on executing global standards across retail operations, training, buying, merchandising and marketing. In order to ensure the most efficient management on inventory, BMI has partnered with the leading warehousing and logistics service provider in India and incorporated the premier retail point of sale system across every point of sale in the country, allowing for real time tracking of inventory.
All of BMI’s stores are designed to global standards and present in prime high street, mall and department store locations, thereby completing a truly world class shopping experience.
Brand Marketing India Pvt. Ltd. - Brands
Calvin Klein was founded in 1968 when longtime, childhood friends Calvin Klein and Barry Schwartz opened a women's coat business. The small enterprise soon became one of the most successful and powerful brands in the world. With over US$5 billion in annual sales, Calvin Klein is the most frequently purchased brand in the world and one of the top three most coveted brands as per a recent AC Nielson Global Luxury Brand Study. |
Calvin Klein was founded in 1968 when longtime, childhood friends Calvin Klein and Barry Schwartz opened a women's coat business. The small enterprise soon became one of the most successful and powerful brands in the world. With over US$5 billion in annual sales, Calvin Klein is the most frequently purchased brand in the world and one of the top three most coveted brands as per a recent AC Nielson Global Luxury Brand Study. |
All French Connection Stores in India, Founded in 1972 by Stephen Marks, French Connection, the edgy, attitudinal, high street British fashion brand set out to create well-designed and fashion-forward clothing with a quirky spin on design. With more than 1,500 outlets across 25 countries worldwide, French Connection is truly a global fashion brand. |