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Planet M Retail India Ltd
The PlanetM Group
Planet M Retail Ltd. is a part of the $ 5 billion Videocon group, which is a fortune 500 company. Planet M has 150 stores across 42 cities in India.
Planet M is an Indian music retail store founded by The Times Group (Bennett, Coleman & Co Ltd BCCL) in the year 1999. It was sold to Next Retail India Ltd. of Mumbai, the retail arm of Videocon, in Nov 2007. These stores are mainly known for selling Mobiles, Music, Movies Games and related accessories.
Planet M Vision
To bring Affordable Feel Good & Indulgence into every neighborhood of leading Indian Cities and Towns
Planet M Mission
To mirror the convergence of Music & Movies around the mobile phones in the retail space in a manner that makes us the most preferred Retail Brand for purchase of these products.
Planet M Brand
Planet brand currently operates in 4 verticals mainly in Entertainment (Music & Movies), lifestyle, Mobiles and Gaming
The Brand was repositioned as Mobile, Music, Movies & Mauj to reflect the convergence of Music & Movies around Mobile phones
It also highlighted the essence of the business i.e. Feel Good & Indulgence which could be Indianised as MAUJ
The Brand positioning also took into account the fact that HINGLISH is the most preferred language of Urbanites
Post acquisition Small & Medium sized stores were introduced; about 30-35 stores are being introduced every month
Planet M currently runs 3 Formats namely :
Mega Stores 2500 sq ft & Above
Superstores 1000 sq ft & Above
Neighborhood Stores 300 to 600 sq ft & above
Planet M Journey
Planet M was launched by Bennett Coleman & Co. Ltd
In the year 1999, the first Planet M store was inaugurated in Mumbai
The brand was positioned purely as a Music Store with a brand statement Music Store Of The Universe
In the year 2003, the Brand position was altered to Music Movies & Beyond to reflect introduction of Home entertainment, Gaming & Digital Hardware
In May 2006 the Mobile segment was introduced into Planet M with creation of Shop In Shop in selected Planet M stores
In November 2007, Planet M was acquired by the VIDEOCON GROUP. It consisted of 68 stores, primarily LARGE format
Today, Planet M is 150 stores loud retail chain across 42 cities in India!
Planet M attracts over 5.4 Lac customers every month.
Celebrating 10 years and positioned as one of the premium retail outlets in Entertainment, Mobile, and Lifestyle & Leisure Space, Planet M today has come a long way
Planet M Achievements & Awards
Opened around 207 stores in a span of two years
Recognized as the most admired retailer of the year Leisure 2004, 2006 and 2008
Won awards for Retail Excellence- Retailer of the year (organization) Leisure and Specialty - 2006 and 2009
Recognized as the most Popular Music destination amongst Youth - 2010 (Global Youth marketing awards).
Initiated the Connoisseur's Club - Planet M association with MTV for Shop Lifter property
Planet M Retail India Ltd - Brands
All Planet M Stores. All deals, offers, discounts, events, sales at Planet M. Planet brand currently operates in 4 verticals mainly in Entertainment (Music & Movies), lifestyle, Mobiles and Gaming The Brand was repositioned as Mobile, Music, Movies & Mauj to reflect the convergence of Music & Movies around Mobile phones It also highlighted the essence of the business i.e. Feel Good & Indulgence which could be Indianised as MAUJ. The Brand positioning also took into account the fact that HINGLISH is the most preferred language of Urbanites.