BATA LAUNCHES ITS PREMIUM FESTIVE COLLECTION AW’16

Bangalore, October 20, 2016: With festive season approaching, Bata, India’s leading and trusted footwear and accessories brand, today announced the launch of its premium festive collection with trendy elements and styling.

The collection draws a lot of influence from subtle, yet glamorous fashion, with Swarovski elements and custom embroidery adding a classy touch. Moreover, it presents a wide variety of footwear, bags and accessories that can only be possible with years of experience in the industry.

With nude and metallic hues invading the fabric of festive fashion, Bata’s new take on glamour with comfort gives hope to millions of women who need ease and panache while partying at their best friend’s wedding, or dancing the night away or at a garbha fest.

Talking about the launch of its festive collection, Mr. Rajeev Gopalakrishnan, South Asia President, Bata, said: “Our premium festive collection is contemporary, stylish and trendy without comprising on the wow pricing, fashion and comfort, that our loyalists associate with Bata. The objective is to make Bata a one-stop solution for all shoppers, offering a wide range of shoes, bags and accessories for all occasions and purposes.”

The new festive collection gives way to a trend that is more neo-traditional, with the shoes and accessories going perfectly well with either culottes, palazzos and neo-trendy straight cut kurtas and anarkalis, to lehengas and embroidered sarees.

As the collection is varied with usage of stones, embroidery, metallic elements and 6 bright colors of silver, gold, bronze, beige, pewter and red, Bata is the way to go this festive season.

The shoe collection is priced in the range of Rs 1499 to Rs 1999. The new festive collection is available at your nearest Bata store.

· Festive collection offer: Vouchers worth Rs. 200, Rs. 400 and Rs. 600 for shopping more than Rs. 1500 –Rs. 2499, Rs 2500- Rs. 4999 and Rs 5000+ respectively, to be availed.

· SBI card users get an additional 5% cashback. These offer is valid at select stores across India from October 15 to November 2, 2016.

About BATA:

Bata has been holding a unique place in the hearts of Indians for more than 84 years. Probably the only footwear brand that offers footwear and accessories for the entire family, Bata has redefined the modern footwear industry in India. It has established a leadership position in the industry and is the most trusted name in branded footwear. It sells over 50 million pairs of footwear every year and serves to over 150,000 customers almost every day.

Bata India is the largest footwear retailer in India, enjoying a large market share in the organized sector. It retails through over 1,265 Bata shoe stores located across India.

For more information on Bata India, please visit www.bata.in