Mehta Jewellery & Forevermark announce their partnership in Chennai

Chennai, 4st July 2016- Mehta Jewellery is a name to reckon with in the alluring city of Chennai when it comes to trust, master craftsmanship and intricate designs. Forevermark, the diamond brand which comes with a promise of being rare, beautiful and responsibly sourced, celebrated its association with Mehta Jewellery in the city by launching an exquisite range of jewellery with gorgeous actress Tapsee Pannu.

The evening witnessed splendour and was graced by Tapsee who looked stunning in sparkling Forevermark diamonds crafted by Mehta Jewellery. She unveiled the new collection that comprised of earrings, rings, necklaces, pendants and bangles. The guests present were left enthralled with a collection of the rare and striking Forevermark diamonds that were on display.

With a legacy of over 101 years and counting, Mehta Jewellery has built a glowing reputation burnished by years of commitment to the customer and goodwill earned by offering nothing but the very best. Known for combining superior quality and unique designs to produce elegant masterpieces, Mehta Jewellery will carry forward the Forevermark promise of being beautiful, rare and responsibly sourced.

Actress Tapsee Pannu commented, “As every other girl, I’m smitten by diamonds. This new range by Mehta jewellery and Forevermark is the perfect mix of both worlds - beautiful and responsibly sourced diamonds in the most enticing designs. The new collection is a perfect example of designs that boast of superior craftsmanship created for the women of today. I am sure everyone here is looking forward to indulge themselves at Mehta Jewellery.”

Speaking on this occasion Sachin Jain, President, Forevermark India said, “It’s an honour for Forevermark to associate with Mehta Jewellery here in Chennai. We share a mutual passion for diamonds and understand the intricacies of craftsmanship. Through this association, we aim to offering the most beautiful diamonds in contemporary and traditional designs to our customers in Chennai.”

Talking about the association Mr. Naresh M Mehta, Partner- Mehta Jewellery commented, “At Mehta Jewellery, every piece of jewellery is a representation of superior craftsmanship and skill. We are glad to partner with Forevermark diamonds as they offer the world’s most carefully selected diamonds that come with a unique inscription. The fact that less than one percent of world’s diamonds are eligible to be Forevermark diamonds makes this association special and pride worthy. With this partnership we are pleased to give our clientele access to unique Forevermark diamonds in iconic designs and settings.”

Forevermark is the diamond brand from De Beers Group of Companies. Each Forevermark diamond is inscribed with a promise; a promise that it is beautiful, rare and responsibly sourced Forevermark only partners with authorised Forevermark jewellers, who are selected not only as leaders in their field, but also as those who meet the brands particularly stringent requirements of business, social and environmental integrity.

ABOUT FOREVERMARK

Every Forevermark diamond undergoes a journey of rigorous selection. Less than one percent of the world’s diamonds are worthy of the Forevermark inscription. The unique inscription is an assurance that every Forevermark diamond meets the exceptional standards of beauty, rarity and is responsibly sourced.

Forevermark is the diamond brand from The De Beers Group of Companies and benefits from over 125 years of diamond expertise. Forevermark diamonds are carefully selected and come from sources committed to high standards; they are beautifully crafted by a select group of Diamantaires and exclusively available from select Authorised Forevermark Jewellers.

ABOUT MEHTA JEWELLERY

Mehta Jewellery is a reputed jewellery house with an untarnished history spanning over a 101 years. A name synonymous with fine diamonds and exquisitely crafted jewellery, the Mehtas take their commitment to their customers to heart. No corners are cut, no values or standards compromised. Founded by Surendrabhai Mehta, a legend in the diamond trade in South India, Mehta Jewellery marks its presence in Chennai, Tamilnadu, with two impressive showrooms featuring an impressive array of gold, coloured gemstone and diamond jewellery in traditional and contemporary designs.